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What are some of the options?
- Chamber of Commerce - The Director's Club would advise any business leader
to coonect with their local Chamber. It is important that you join not just for the pretty certificate that you can display
at your premises but to engage with them. The Chambers, in our experience, have a lot to offer. They have their finger
on the button relating to commerce in your area and a little time browsing their web pages will uncover a host of benefits.
On the down side, we have witnessed business leaders engaging with more than one Chamber and this can prove an expensive and
needless exercise.
- BNI and Networking - In a lot of area's Networking is a BUZZ word. The Director's Club
actively promote 'good' B2B networking. The BNI model is fantastic and a must for any small business to join. The success
of this model is based on their referral stategy, which works, and for around a tenner a week, gives great value. Other networking
groups vary, and really depends on the objective of the organisers. I know one group that receives a commision on bar sales,
so we know the priorities here. It is important at any networking event to NETWORK, to have the opportunity of introducing
your business and as important to see what connections can be made to benefit your business. It's not all about selling, look
outside the box and think about buying too.
- Tele-Canvassing - The most difficult of all sales techniques, apart from door-to-door sales,
this really is the old fashioned way. Particularly in today's market place, and time limitations, the last thing business
leaders want is a telesales person interupting their busy schedule. E-marketing has definately replaced telesales, creating
the interest and then following the lead up with a telephone call is more professional and productive, not least for the savings
on man power and call costs. There is a need for a small follow up telesales team and in-bound telesales, but the days
of massive out-bound centres are numbered.
- Direct Mail - How much time do you, as a business leader, spend each day, or your staff,
sifting the 'junk mail'? Ok, some of it does create results, but I can guarantee the percentage conversion is extremely low.
The chances are that the person who should be reading the letter, probably doesn't even get to see it. FACT. It is now
also quite expensive to mail hard copy, apart from printing and design, envelope filling, staff time etc, you also have to
pay postage. E-marketing targets the person, the sector, the business, the postcode and lands directly on the desk of the
appropriate person at a fraction of the cost.
- Leafleting - Like direct mail,
with the execption of the domestic market, leafleting is time consuming, expensive, unreliable and produces minimum results.
You need to know your target market, and have a way of getting the messgae to them in the most cost effective way that
produces maximum results. With e-marketing you send an email to the right person, know when it has been read, or other, can
follow the links they may click, you can see what the response is and have reports to enable you to react. Can you find out
how many times a leaflet has been read once it has been delivered? even know if it has it been delivered.
Does your business have a Newsletter?
Giving present and potential customers the benefits of why they should be using your Company/Services.
Did you know that if you have a database of 10,000 contacts you can send
unlimited emails, newsletters, product news, special offers, and be able to track each one, for around £50 per calandar month.
We can even assist you compile a database and how to keep it updated.
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